Amazon on Monday opened a corner grocery store in Seattle where customers can pick up their groceries and just walk out without having to queue up and pay at the checkout, kicking off the new competition with supermarket chains.
Amazon Go, the online shopping company's new 1,800-square-foot (167-square-meter) store, uses the company's "Just Walk Out" technology, which is a combination of sensors to detect what items shoppers have picked off the shelves and sends a bill to their Amazon Prime account.
Amazon employees can already shop at the first store near the company's headquarters in Seattle, which will be open to the public early next year. Leaked internal documents suggest Amazon could open 2,000 of the stores across the country.
The store marks Amazon's latest push into groceries, one of the biggest retail categories it has yet to master. The company currently delivers produce and groceries to homes through its AmazonFresh service.
"Four years ago we asked ourselves: what if we could create a shopping experience with no lines and no checkout? Could we push the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go?" the company says on an informational page about Amazon Go.
Source: Amazon
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