Monday, October 24, 2016

Google Buys Eye-tracking startup, Eyefluence to Boost VR Efforts


Eyefluence, which is working to enable eye movements to control digital screens, announced through its blog post on Monday that it's joining the search giant Alphabet Inc. The three-year-old startup, which had reportedly raised $21.6 million in funding, didn't disclose a price.

Jim Marggraff, the creator of the pioneering LeapPad tablet computer, started Eyefluence after buying up assets from neurological research firm Eye-Com.

The startup enables users wearing head-mounted virtual reality or augmented glasses to use their eyes as a mouse and making selections only with their eye movements. Functional eye-tracking is a widely desired feature in virtual reality and augmented reality, which lets digital images interact with the physical world.


As Google launches its Daydream VR platform next month with its Daydream View headset, there is already attention being directed to its next-gen headset efforts. Google has also invested directly in Magic Leap, a startup that has also claimed to be working on an eye interaction technology.

Source: Eyefluence

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