Facebook launched Account Kit at its F8 conference in April this year. Since it's release, Account Kit has been used by developers in over 26 countries to rapidly grow their apps using the easy phone number based sign up mechanism.
Account Kit is a sign up solution that is complementary to Facebook Login. The end user only needs to authenticate a phone number or an email address to sign up. Facebook allows for 100,000 authentication SMS messages per month per app for free. The process works even if users do not have a Facebook account. However, in case there are problems with the SMS authentication, there is an option to sign up through a Facebook account.
Account Kit is showing promising conversion rates of up to 90 per cent. This means that Account Kit is helping third party apps grow rapidly, with an easy to use authentication process. It also helps local applications with global growth.
Fynd is an Indian fashion shopping app that uses Account Kit. Fynd Co-founder Farooq Adam said "Account Kit is a great solution for any app developer looking to build mobile number-based authentication. Facebook's fast SMS delivery and seamless one-time password (OTP) ensures our customers get a flawless login experience. Account Kit's global reach allows us to serve customers worldwide; using it has significantly increased our number of sign-ups and improved successful sign-ups by over 25%."
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